Updated: May 22
Written by: Evan Goodfellow
Online communities are an investment with big returns, and the need to engage in these times is pertinent and immediate making them more important than ever.
Online communities can be used for a variety of engagement types; hold online discussions, gather survey data, replace AGMs or town halls, expand your customer insights engagement, conduct market research for your clients, gather customer feedback, engage employees, and so many more. Online communities allow for qualitative and quantitative research, no matter what it looks like.
Some may wish to use an online community for short projects, either for their own businesses and groups, or for their clients. This is why Insightrix Communities offers short term communities, with contracts ranging from a couple hours to a couple weeks or months.
With everyone at home, people still have a need to share their thoughts and opinions, but in a way that allows everyone to be socially distanced while they are connected. Online communities allow the conversation to continue via cell phone, tablet or computer.
Things are happening fast to accommodate needs during this pandemic, and we can accommodate that:
1. Designate a URL (or use one provided by Insightrix Communities).
2. Set up a profile survey to gather demographic info and screen participants.
3. Set images and colours to reflect the look and feel of your brand.
4. Set up your research activities.
5. Invite your users.
6. Engage your users.
7. Export the results.
It really is as easy as that.
If you feel that an online community could help facilitate the communication your business or your clients need at this time, please contact us.