Updated: Feb 18, 2020
B2B software aims to please many people- first of all, your clients. But also, and very importantly, the members.
In a previous article we talked about how to go about gathering feedback from clients, which we still think is a great idea. But in the same way as we described that clients are a fresh pair of eyes to review your product, the same is true for members.
Usability, navigation and appraisal of software features can come from a second group people with different needs and perspectives if you ask your members for feedback.
Why not ask them about the features that they are most familiar with? They are the audience that has the best first-hand experience of the user side of your software. If you run mostly surveys from your platform, ask them for feedback on the survey experience of your community.
You can also utilize member opinions and feedback on aspects of your software that are new or not utilized very often. For example, if your software has the capability for both surveys and discussions, but you mostly (or only) have used surveys up until this point, invite a small group of your most engaged users to a sample online discussion. This can be a fun, interactive topic that is set up for them to engage with the software, ultimately gaining the experience needed to be able to provide feedback on the feature.
When inviting them to the activity, explain that the purpose of the activity is to gather feedback on the software features. Invite them to try out all the features, such as image and video integration, or to engage with other participants. Ultimately, you are wanting them to engage with your software in a way that a typical user would, and to try out all of the features that are available to them to see how well they are received from a users standpoint.
If you would like to learn more about what we have done to gather user feedback, please contact us. We are very happy to give you tips and tricks about our own feedback gathering process.