It’s Not the Journey OR the Destination. It’s the benefits!

Updated: Jan 2

Written by: Evan Goodfellow


Don’t think of an online community as only a tool to talk to your customers- expand your perspective! An online community is increased customer satisfaction. An online community is increased brand loyalty. An online community is a successful (and tested) marketing campaign. An online community is corporate success.




Engaging your customers in an online community allows you to open up the channels of communication; you will be able to gather feedback from those who use your products and those who are already engaged in your brand. Facilitating conversation with these people will result in customers being heard, gaining you fresh insights and cushioning any negative experiences a customer may have had with your product or brand. Engaging customers shows that you are listening, and gives your customers a stake in the future developments and successes of your company.

Utilizing an online community means that you get to dig deeper than survey responses, and get to find out “the why” behind the feedback. Don’t just rely on the same pool of ideas, and don’t just take feedback surveys at face value. Growing your business means viewing all sides of feedback and to learn and grow from shortcomings and mistakes. Growing your business also means celebrating successes and knowing when you hit the mark.


Insightrix Communities offers short and long term contract options, suitable for all of your engagement needs. If you are interested in learning more about our engagement tools, or would like to speak to a professional about how an online community can help you gather the information that you need to make informed business decisions, contact us! We are eager to help you have your research, you way!


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