We have talked to a lot of company's both eager and not so eager to start a customer experience community. What we've noticed is most people don't know what they are. The second thing is that those who do know, 85% have never used one. Not knowing what a research community is no big deal. We highlight what it is in the video above. The sad thing is that many who have never used a community in their work place often decide they don't need one. However, once someone uses one, they never decide they don't need one. If you would like to find out more please contact us.
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