Written by: Larry Goodfellow
Survey responses are great for crunching numbers and looking at numeric trends, but sometimes you want to dig deeper and learn the story or “the why” behind the data. While running an online discussion is a good way to achieve this, properly utilizing the capabilities of an online community can transform your data from merely numbers, to content-rich understanding of the reasons behind decisions and opinions.
To do this, it is important to take deliberate action at every stage of engagement. In the Insightrix Online Community Platform, admins can run as many activities as they like, collect as much demographic information as they please, target activities based on demographic or survey data, and follow up to build rapport and gather actionable insights.
To get the maximum benefit from your online community means to utilize all of these amazing features. To turn data or numbers into understanding, and to elevate your data collection from survey responses to ongoing dialogue, consider the following:
All data collected can be used to target other activities.
For example, demographic information collected in a profile survey can be used to target a survey about your brand. Answers provided in any of the surveys hosted in the platform can be used to target a follow up discussion, and so on.
Utilize different research activities effectively.
Quick polls are great for immediate sentiment gathering. Surveys are a great way to gather data that is easy to measure and compare, as well information that allows you to target focus group interactions. Online discussions are a great way to add depth to your data collecting. Our online discussions offer the option for one-to-one conversations between moderator and participant, and are best used for sensitive topics that are more comfortable to share in private. The platform also offers the option for group discussions, where participants and the moderator can interact and view others comments. Implementing graphs, videos, maps, or other data you would like to use to facilitate discussion can help to make those gathered insights even deeper.
Everyone's research and engagement needs are unique. We are confident that we offer the tools you need to gather the insights that will help you make smart decisions. We are always here to help. If you have a need for an online community, or want to learn more about engaging hard-to-reach groups, contact us.